"How often do you post to your blog?" is a very popular question, to which there is absolutely no right or wrong answer. Twice a month? Twice weekly? Twice a day? Just one time a day?
You'll find a lot of different blogs promoting different scheduling for blogs. Many of them recommend posting once or twice per week, maximum. Here's my undertake the issue - both blog posting schedules that matter, and to what kinds of blogs they are applicable.Understanding Posting Schedules
First of all, you need understand that there is no right/wrong answer because of this question, as I've already stated. Different timings may or might not work for various kinds of blogs.
The following advice is not something that I really believe works for each blog, but it's what works for most (after my research).
How User Engagement & Blog Posting Are Related
First of all, it's a myth that readers will undoubtedly be annoyed if you update your site daily. It's simply a myth, with no real evidence to back it up. Among my all-time favorite blogs sends me an e-mail every day or every two days.
I love it. It offers me more information when compared to a month of Sundays of autoresponder messages from any blog.
That said, users also don't mind in the event that you post only once a week. Truth be told, readers are only looking to see how they can benefit from your site - that's virtually the only reason they're there and just why they registered to your e-mail list (unless they're friends or family.
Alright - let's get right down to the posting schedules.
Daily/Multiple Times A Day
Oooh! I feel I'm going to provoke a substantial amount of controversy with this particular one, aren't I?
But yes - I really believe that posting multiple times per day can be beneficial to blogs. If for some reason you're not available to post multiple times a day, then you should make an effort to post at least one time a day. For nearly 95% of people scanning this post, that's what you ought to be doing.
You need to definitely post this often in the event that you run one of the following blogs, or take part in one of the following business strategies.
Informational/Tips Blogs
Take this blog for example - it deals mainly with blogging, Internet marketing, and SEO tips. Quite simply, it provides valuable information to those that read this website regularly.
To be branded being an authority in your niche, your site needs to have just as much helpful, quality content on it. If that means posting 3-5 times a day, go ahead.
Most blogs on the net (including yours) will fall into this category.
Personal Blogs
Let's face it - personal blogs usually do not get much traffic. The prior rule about readers coming solely for personal benefit once again applies here.
There's little benefit a reader can gain from your own personal blog unless you're A.) Hilarious or B.) An excellent writer who can hold people spellbound.
Chances are, you are not either. But let's just guess that you decide to go on and take up a personal blog regardless. You should be posting once each day.
For some personal blogs, I wouldn't recommend more often than once a day (because hey - people prefer to have a little time to take into account themselves, and not just you).
However, once per day is usually necessary, if you would like any sort of traffic. The reason being that the people who do follow and read your blog regularly obviously think you're an excellent writer or funny. And, they want their daily dose of fantastic funny (but again, don't overdose).
The Benefits
No doubt about it, there are specific benefits you get from posting daily that you won't get in the event that you post less often.
Search Engine Optimization
Although this cannot be outright proven, it's becoming clearer that Google favors blogs that post content frequently throughout the day.
When you publish a fresh post, Google is automatically notified. Eventually, their spiders will get to crawling your pages and ranking them.
If they're notified quite often, that means you blog often. If you blog often, that means your blog is active and regularly providing content to your readers.
All things said, this can't be proven, but it is a general trend I see after conducting research in the SERP's.
Alexa Ranking
Although posting 10 times each day mean that you'll automatically be promoted to the most notable 1000 blogs, the blogs that engage a higher-frequency posting schedule often rank higher, compared to blogs that post less frequently with the same quality standards.
Case Studies
I recently found a forum thread where an Affiliate marketer laid down his strategy to go from $0-$200/day in AdSense earnings in 8 weeks flat.
What he basically did was outsource cheap content writing jobs to freelance writers. He hired a great deal of 'em, posting on his blog 30-40 times. Every. Single. Day.
The effect? He's sitting pretty with $200/day in AdSense earnings. In 8 weeks, flat. And that's only one of his online businesses.
Let's take another example. A good friend of mine, for whom Not long ago i guest posted, includes a prestigious Alexa rank of 44K, amassing a complete of 14,000 page views each day.
He posts at the least three times a day. And it's really taken him a measly two years to be at where he is right now.
That's pretty good, in the event that you ask me.
HOWEVER...
However, this rule doesn't apply to all sorts of blogs. In fact, posting multiple times each day, or even once daily, will be disastrous to certain blogs.
Business Blogs
By business blogs, I mean blogs that belong to already established, offline companies - Wal-Mart, for example. These kinds of blogs shouldn't - I repeat, should not post more than twice weekly (and really, once weekly is all you should be doing).
Why?
Simply because those forms of blogs aren't meant to be updated regularly. Quite often, they're simply about discounts, or business news.
They have no dependence on SEO (unless it is a local service people actually search for online). In essence, it's only a front that says "we're online too".
ARE YOU EXPERIENCING Something Worthwhile TO STATE?
You have something worthwhile to state? Something that will actually help/inspire/motivate people? Can you?
You don't?
Then don't say anything.
Click here as that. If you're not sure about whether you need to blog everyday, then blog when you have something to say.
However, make an effort to maintain some sort of consistency. If you get sudden post inspirations, then go on and write your blog posts, but don't publish them - yet.